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The Vitamin Shoppe is dedicated to helping individuals fulfill their health and wellness needs. Founded in 1977, we are a leading omni-channel specialty retailer of nutritional products based in Secaucus, New Jersey. We are the second largest Vitamins, Minerals and Supplements specialty retailer with over $1 billion in annual revenue.   We have close to 800 stores throughout the U.S. and Puerto Rico.  In our stores and on our website, we carry one of the most comprehensive retail assortments in the industry including; vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products and beauty aids. In addition to offering 900 national brand products, the Vitamin Shoppe also exclusively carries products under The Vitamin Shoppe®, BodyTech®, True Athlete®, MyTrition®, plnt®, ProBioCare®,  and Next Step®  brands. Our broad product offering enables us to provide our customers with a selection of products not readily available at other specialty vitamin, minerals and supplement retailers or mass merchants, such as drugstore chains and supermarkets.

The Health Enthusiasts who work at the Vitamin Shoppe retail stores are the most knowledgeable associates in the industry. The Vitamin Shoppe prides itself on the training and certification of its associates and is recognized as an innovator in associate training, providing product information and customer education.


Recent News
Jan 10, 2019

The Vitamin Shoppe® (NYSE: VSI), an omni-channel specialty retailer of nutritional products, has welcomed Kris Gethin to its Wellness Council. The co-founder and CEO of KAGED MUSCLE Supplements...

Jan 7, 2019

Vitamin Shoppe, Inc. (NYSE: VSI) an omni-channel, specialty retailer of nutritional products, today announced that Andrew Laudato has joined The Vitamin Shoppe as Executive Vice President, Chief...

Jan 2, 2019

The Vitamin Shoppe® (NYSE: VSI), an omni-channel specialty retailer of nutritional products, announced today that it has officially designated January 5th National Keto Day. The event is an...

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