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The Vitamin Shoppe promise to our customers, "We'll help you become a better you, your best self..... as you define it!"  Founded in 1977, we are a leading omni-channel specialty retailer of nutritional products based in Secaucus, New Jersey with $1 billion in annual revenue.   We have more than 750 stores throughout the U.S. and Puerto Rico.  In our stores and on our website, we carry one of the most comprehensive retail assortments in the industry including; vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products and beauty aids. In addition to offering approximately 700 national brand products, the Vitamin Shoppe also exclusively carries products under The Vitamin Shoppe®, BodyTech®, True Athlete®, MyTrition®, plnt®, ProBioCare®,  and Next Step®  brands. Our broad product offering enables us to provide our customers with a selection of products not readily available at other specialty vitamin, minerals and supplement retailers or mass merchants, such as drugstore chains and supermarkets.

The Health Enthusiasts who work at the Vitamin Shoppe retail stores are the most knowledgeable associates in the industry. The Vitamin Shoppe prides itself on the training and certification of its associates and is recognized as an innovator in associate training, providing product information and customer education.


Recent News
Nov 6, 2019

Vitamin Shoppe, Inc. (NYSE: VSI), an omni-channel, specialty retailer of nutritional products, today announced preliminary results for the three months ended September 28, 2019 (third quarter)....

Oct 10, 2019

The Vitamin Shoppe (NYSE: VSI), an omni-channel specialty retailer of nutritional products, announced today the opening of a new innovation store in Edgewater, N.J. The store brings a new vision...

Sep 9, 2019

Vitamin Shoppe, Inc. (NYSE: VSI) (the "Company" or "The Vitamin Shoppe") today announced that the "go-shop" period provided for under the terms of the previously announced merger agreement (the...

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About the Vitamin Shoppe - 2019
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