News Releases

The Vitamin Shoppe Celebrates Earth Day With American Forests: Partners To Plant 10,000 Trees In Forests Across The US

SECAUCUS, N.J., April 11, 2017 /PRNewswire/ -- In celebration of Earth Day on April 22nd, The Vitamin Shoppe – a multi-channel specialty retailer and manufacturer of nutritional products announced today that it will partner with American Forests to plant at least 10,000 trees as part of its national Earth Day campaign. From April 21st-23rd, The Vitamin Shoppe stores nationwide and will contribute a minimum of $10,000 to American Forests.  For every plnt brand product sold, The Vitamin Shoppe will donate $1.00 to the non-profit organization, and will plant those trees in selected forests in Mississippi, Texas, California and Wyoming.

The Vitamin Shoppe joins the global Earth Day movement to bring awareness around the environment and sustainability, highlighting its commitment to social and environmental impact with plnt—a line sold exclusively at The Vitamin Shoppe, comprised of products consisting of ingredients sourced entirely from nature. All plnt products are free of gluten, dairy and artificial preservatives and offers a variety of herbs, supplements and whole foods to help individuals on their wellness journey. Now, through the partnership with American Forests, customers can feel good knowing that their purchase will help the planet thrive.

American Forests protects and restores wild land and urban forests with a focus on threatened forest ecosystems, as well as planting trees to make cities more sustainable, beautiful and livable. It is the oldest national conservation organization and has planted more than 50 million trees since 1990 in all 50 states and 43 countries. This year, American Forests aims to plant 3 million trees—a number The Vitamin Shoppe will help achieve.

"At The Vitamin Shoppe, we are committed to creating a positive social and environmental impact and with plnt products being completely derived from nature, the wellbeing of our environment is vital," says Jeremy Hausman, Senior Brand Manager for The Vitamin Shoppe. "We are delighted that our partnership with American Forests will provide us with the opportunity to give back to the very source we depend on."

"We are excited about our new partnership with The Vitamin Shoppe, and deeply appreciate the awareness the Company is generating about the importance of forest restoration in sustaining the health of the planet," said Lea Sloan, American Forests' VP of Communications. "What a perfect fit for a company that is all about health and well-being!"  

For more information about plnt and how you can help The Vitamin Shoppe and American Forests plant trees this Earth Day, visit The Vitamin Shoppe and

About The Vitamin Shoppe, Inc. (NYSE: VSI)
The Vitamin Shoppe is a multi-channel, specialty retailer and contract manufacturer of nutritional products based in Secaucus, New Jersey.  In its stores and on its website, the Company carries a comprehensive retail assortment including: vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and beauty aids.  In addition to offering products from approximately 900 national brands, The Vitamin Shoppe also carries products under The Vitamin Shoppe®, BodyTech®, True Athlete®, MyTrition®, plnt®, ProBioCare®, Next Step® and Betancourt Nutrition® brands.  The Vitamin Shoppe conducts business through more than 775 company-operated retail stores under The Vitamin Shoppe and Super Supplements retail banners, and through its website,  Follow the Vitamin Shoppe on Facebook at and on Twitter at

About American Forests:

American Forests inspires and advances the conservation of forests, which are essential to life. We do this by protecting and restoring threatened wild land forest ecosystems, promoting and expanding urban forests, and increasing understanding of the importance of forests. Founded in 1875, American Forests is the oldest national nonprofit conservation organization in the country and has served as a catalyst for many key milestones in the conservation movement, including the founding of the U.S. Forest Service, the national forest and national park systems and thousands of forest ecosystem restoration projects and public education efforts. Since 1990, American Forests has planted more than 50 million trees in forests throughout the U.S. and in nearly 50 countries, resulting in cleaner air and drinking water, restored habitat for wildlife and fish, and the removal of millions of tons of carbon dioxide from the atmosphere. Learn more

SOURCE The Vitamin Shoppe, Inc.

For further information: Crystal Carroll, (201) 552-6328,; Gloria Quinn-Doyle, 212.221.1713,