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The Vitamin Shoppe's Exclusive ProBioCare® Brand Launches Innovative DUOCAP™ Technology to the U.S. Market
Enhances line of premium probiotics with unique dual supplement release system that provides the benefits of two supplements in one pill

SECAUCUS, N.J., Sept. 5, 2017 /PRNewswire/ -- The Vitamin Shoppe® (NYSE:VSI), an omni-channel, specialty retailer and manufacturer of nutritional products has launched the innovative DUOCAP™ Technology to market. Under its exclusive ProBioCare® brand, The Company will introduce six new probiotics with a dual supplement release system that provides the benefits of a probiotic and an additional ingredient that's tailored to specific needs. The unique DUOCAP™ Technology seals one capsule within the other to effectively deliver two supplements in one pill. The inner capsule contains a special blend probiotic and is protected by the outer capsule that contains a supplement with support for common health concerns ranging from vaginal care, urinary care, mood support, stress support, prostate support and beauty.

"The DUOCAP™ is unlike anything that has been seen on the market and we are thrilled to be the first to introduce this technology to our already highly efficacious line of probiotics. By launching the DUOCAP™ , we are helping to evolve the vitamin and supplement industry in innovative ways, while continuing to offer convenient and quality solutions to our valued customers," said Doug Jones, Chief Merchandising Officer at The Vitamin Shoppe.  

Formulated to support digestive and immune health, ProBioCare® offers premium, shelf-stable, allergen-free probiotics that proactively replenish and maintain intestinal bacteria. With quality and consistency at its core, all products within the range are independently tested for purity and potency for optimal results.  Now, with DUOCAP™ Technology, those who look to ProBioCare® to help achieve digestive health may benefit from a clinical strength probiotic that's customized to their individual needs.

"With DUOCAP™ Technology, not only are we providing the benefits of an additional ingredient, but we are also adding another layer of protection to assure that the healthy bacteria remains inactive until it reaches the digestive system, allowing customers to feel confident that their probiotic of choice is working," says Marty Hogan, Vice President of Private Brands at The Vitamin Shoppe.

In addition to the launch of the DUOCAP™ Technology probiotics, ProBioCare will introduce four more probiotics that will diversify its offerings even further. This includes an Adults 50+ probiotic, Colon Care Probiotic and probiotics with high levels of Colony Forming Units (CFU), available in 100 Billion CFU and 200 Billion CFU.

ProBioCare® DUOCAP™ Technology probiotics are available now, exclusively at The Vitamin Shoppe. For more information visit www.vitaminshoppe.com, or stop by The Vitamin Shoppe store near you to speak with a Health Enthusiast®.

About the Vitamin Shoppe, Inc. (NYSE:VSI)
The Vitamin Shoppe is an omni-channel, specialty retailer and contract manufacturer of nutritional products based in Secaucus, New Jersey.  In its stores and on its website, the Company carries a comprehensive retail assortment including: vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty aids.  In addition to offering products from approximately 900 national brands, the Vitamin Shoppe also carries products under The Vitamin Shoppe®, BodyTech®, True Athlete®, MyTrition®, plnt®, ProBioCare®, Next Step® and Betancourt Nutrition® brands.  The Vitamin Shoppe conducts business through more than 775 company-operated retail stores under The Vitamin Shoppe and Super Supplements retail banners, and through its website, www.vitaminshoppe.com

 (PRNewsfoto/The Vitamin Shoppe)

SOURCE The Vitamin Shoppe

For further information: Media Contact: Crystal Carrol, (201) 552-6328, crystal.carroll@vitaminshoppe.com; Investor and Analyst Contact: Kathleen Heaney, (201) 552-6430, ir@vitaminshoppe.com

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