Specialty lifestyle retailer expands roster of health and fitness influencers with one of the world's leading sports nutrition experts and body transformation specialists.
SECAUCUS, N.J., Jan. 10, 2019 /PRNewswire/ -- The Vitamin Shoppe® (NYSE: VSI), an omni-channel specialty retailer of nutritional products, has welcomed Kris Gethin to its Wellness Council. The co-founder and CEO of KAGED MUSCLE Supplements will serve as The Vitamin Shoppe's Fitness Expert and Body Transformation Specialist, lending his extensive sports nutrition knowledge and industry prowess to help educate and inspire customers on their personal health and fitness journeys.
The Vitamin Shoppe® launched the Wellness Council in early 2018 as an additional means to inform customers about health, nutrition, and fitness by providing advice from industry influencers who specialize in these areas. Gethin, a successful entrepreneur, world-renowned fitness trainer, best-selling author and creator of the Dramatic Transformation Principle (DTP) training system, will help to further spread the message of foundational health and supplementation on behalf of The Vitamin Shoppe® through social media content, instructional videos, blog columns, events, media engagement, and more.
"We are thrilled to welcome Kris Gethin to The Vitamin Shoppe family," says Lisa Chudnofsky, Head of Content and Customer Engagement at The Vitamin Shoppe®. "His sports nutrition knowledge is unrivaled and his passion for helping transform lives through physical health and fitness is truly admirable. He will make an excellent addition to our existing roster of respected experts, and will help our efforts to inspire customers on the path to their best selves. "
"I'm honored to now be a part of an esteemed group who make up The Vitamin Shoppe Wellness Council," explains Kris Gethin. "My goal has always been to be a Bodybuilder but in a much broader term. To me, it means to build confidence, increase strength, prolong energy, lengthen my health span, and improve endurance and performance in every way. As the CEO of KAGED MUSCLE Supplements and proud member of the Wellness Council, I look forward to sharing my expertise around health and sports nutrition with The Vitamin Shoppe community and beyond."
For more information about Kris Gethin's work with The Vitamin Shoppe Wellness Council, visit vitaminshoppe.com and be sure to check out Kris' latest blog article Kris Gethin's Guide to Making Your New Year's Resolutions Stick for some serious 2019 fitspiration.
About The Vitamin Shoppe®, Inc. (NYSE:VSI)
The Vitamin Shoppe® is an omni-channel, specialty retailer and wellness lifestyle company based in Secaucus, New Jersey. In its stores and on its website, the Company carries a comprehensive assortment of nutritional solutions including: vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty aids. In addition to offering products from approximately 700 national brands, The Vitamin Shoppe® also carries products under The Vitamin Shoppe®, BodyTech®, True Athlete®, MyTrition®, plnt®, ProBioCare®, and Next Step® brands. The Vitamin Shoppe conducts business through more than 775 company-operated retail stores under The Vitamin Shoppe and Super Supplements retail banners, and through its website, www.vitaminshoppe.com.
SOURCE The Vitamin Shoppe
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